New Next-Generation TV Rules Help Improve Emergency Alerting

The FCC adopted new rules to let television broadcasters use the next-generation broadcast TV transmission standard, called ATSC 3.0, on a voluntary, market-driven basis. The TV standard will let broadcasters provide consumers with more vivid pictures and sound, including ultra-high definition television and superior reception, mobile viewing capabilities, advanced emergency alerts, better accessibility features, localized content and interactive educational children’s content, the FCC said.